The Ballad of Bill Beasley: An Easter Tale
By the time we hit Satsuma the road had already taken us farther than we ever imagined. From the green pines of Newnan to the giant oaks of Creola to the fallen trees of everywhere else (there were a lot of damn trees) the journey from New Orleans to Atlanta and back, through the dark, hopeless abyss from Montgomery to Mobile and into the hazardous depths that test a man’s soul in rural Mississippi (where a man isn’t really a man, he’s a survivor) we drove, nay, we lived. And we met a lot of clinically insane people along the way.
There was the cross-dressing hitcher just outside of Woolmarket, who resurfaced a few days later on the return trip, no longer in drag, standing under the Phenix City overpass (I suppose his Monday dress was dirty and he had to settle for jeans.)
There was the Chik-fil-A employee in Montgomery who scolded me for ordering the Number 1 meal instead of being adventurous and trying the new Fiesta Chicken Wrap.
There was “GOODGRL” from Louisiana and “SR RICO” from Florida and, my favorite, “BSTMSTR” from Ohio, who, I hope and pray, is able to use his power to communicate with animals to reclaim the throne which the evil sorcerer Maax stole from his father King Zed (I’m still very much available, ladies…)
And then there was Bill Beasley.
“We run a classy organization” was their motto. At least that’s what the sign said:
Please enjoy the world’s cleanest bathrooms.
We run a classy organization.
Well, sir, touché. After 20 hours spent in a car over the span of four days, after 1500 miles, after rain, snow and sleet, well, you had me at “Bill.”
Now I’m not one to critique people
What I really don’t understand though is how you judge something like that. Did a representative from the Guinness Book make a pit stop in Satsuma one day? Is this some sort of marketing scheme devised by the makers of Mr. Clean and/or Clorox? Certainly this couldn’t be just a bold proclamation, because (judging by the standing water on the men’s room floor) that would be a lie, and, my friend, Bill Beasley is no liar.
I’ll tell you a thing or two about Bill Beasley that the average man might not know. He’s a go-getter, that’s obvious from the moment you set foot on his meticulously landscaped lot (palm trees and all), but what you might not know is that Bill has dreams and that he is just like any other man. If you prick him, he bleeds. If you tell him a joke, he laughs. If you make him watch A Walk to Remember with you, he cries when Mandy Moore dies … hold on, excuse me … one … second.
Technically speaking, Bill works the register at Bill Beasley Shell, but in reality he is so much more than that. Bill is a man of the people, a humanist, a solid American. No corner goes uncleaned by his loving wife Kitty (who may or may not have been having an emotional breakdown in the bathroom … all I could hear was, “He’s done it again! He’s lied to me for the last time! What do I do, dad? What do I do?” … people are so damn quick to judge when they see you with your ear pressed up against a restroom door.)
There’s no cutting corners at Bill Beasley Shell. No paper rack goes unstacked. No candy aisle goes unstocked. No soft drink cooler goes unfilled. Bill cares about the people. He wants them to leave Satsuma with the feeling that they’ve experience something special and so much more than just the dark feeling that you may have just picked up herpes from the toilet seat. Bill wants the people to know he cares.
Like the kid purchasing an energy drink in front of me, for instance.
“Now you drink this slow, now, you hear? I don’t want you little bastards out skating all over my lot all hopped up on sugar.”
“Whatever … you should get some Red Hawk.”
“What the hell’s a Red Hawk?”
“It’s the best energy drink.”
“That there, son, is top of the line. You won’t find a better energy drink on the market … besides, you little brats don’t need any more caffeine in you. That’ll be $2.62 … (the transaction is made) … now get out of my store, son.”
One might think this is a bad thing, to accost your customers, but Bill and I prefer to think of it as brilliant marketing. Always leave them wanting more. More beverage selection. More product information. More verbal assault. This is how leaders are made. Certainly there’s a business plan in that back office somewhere that reads “Step one, Shell Oil. Step two, world.” I can’t think of a better man to run the place, to be quite honest.
I do have to confess to being a bit unnerved however, by the thought of approaching Bill at the register. What do I say? Do we make small talk? Should I say something or wait until he talks? What if he thinks I look disreputable? What if he catches me staring at his lazy eye? What do I do if he has trouble swiping my card? Run, that’s what I’ll do. Just run. Leave the card, leave the Coke, leave my sister in the world’s cleanest bathroom, just take off and never look back. That’s what I’ll do.
“Where you from?”
“Uh, well, I’m coming back from Atlanta.”
“You from there?”
“Yeah, I’ve been living in New Orleans though for about six years.”
“JAM-BA-LAYA!!!”
“Uh … (shocked) … yeah. I guess so.”
“You know they say you’re safer in Iraq right now then you are in New Orleans.”
(Laughing nervously) “Ha, yeah … the crime has been pretty bad.”
“I’m serious, son. It’s more dangerous than Iraq.”
“Right, well, probably not. But yeah, bad.” Please God, help me out of this situation and I’ll never say anything bad about Pat Robertson again.
“Huge f-ing (he actually said it like it reads, “f” and “ing”) mess we got in Iraq. Pardon my French, son (Yes, he really apologized for saying “f-ing.”)
“Uh, right, I guess. I mean it doesn’t look too great.”
“It’s a good thing we’ve got Jesus on our side, right?” What!?!?! Wait, do you hate Pat Robertson too, God? OK, what about the Mormons? I promise not to make fun of Mormons ever again if you’ll get this man to stop.
“Right. Jesus. Yeah.”
“You know, I found Jesus just a few years back. Have you found Jesus, son?”
There is no more horrifying question to hear a Seven Day Adventist ask you, while stopped at a gas station in the heart of the Bible Belt, than “Have you found Jesus?” Desperate, I actually changed the conversation back to New Orleans.
“You know, coming up there was actually a murder on I-10. Only in New Orleans, right?” I’m so ashamed. I turned on my city because I didn’t want to talk The Good Book with a gas station attendant. After a long pause, Bill starts in again.
“You know they oughta just level all those black neighborhoods and start over.” Don’t say it … Don’t say it, Chuck … Crap, I’m gonna say it…
“Well I don’t know if Jesus would want that. I mean, they’re all people too and they’re just trying to get on with their lives the best they can.” I im-e-e-e-e-diately regret this decision.
(Oh, I made Bill angry I think) “Them black folks ain’t nothing but causing all the trouble down there. Jesus wouldn’t go around shooting everyone.” True, Jesus, in fact, does not pack heat.
“Right, well it’s not just them. Everybody’s part of the problem. It’s not really fair to just blame one group.” Give me my card back, Bill. Give me my damn card back! I want out of here! I want to see my family again, I want to laugh, I want to love and be loved, I want to play in a field like people in those whimsical Cialis commercials. Mostly I just want to be anywhere but here. Please give me my card back, so I can go.
“You know they say you give a nig-”
“You know what? I really need to get going, Bill.”
Bill looks almost hurt. I don’t think anyone’s every broken off a conversation with him before. We are in Alabama, after all.
“Alright then,” (Bill finishes ringing up the order as my sister walks from the bathroom and up to me at the register.) “Where are you from, miss?”
“New Orleans.”
“JAM-BA-LAYA!!”
I turn. I run. I leave my sister in rural Alabama. Because there’s only so much a brother will do for his sister.

